Privacy Policy

Privacy Policy

Last Updated: March 18, 2025

Alooro Physical Therapy, P.C. (“Company,” “we,” “us”) values your privacy and is committed to transparency regarding how we collect, use, and share information about you—our visitors, users, and customers.

This Privacy Policy (“Policy”) outlines our data collection practices and explains your rights to access, correct, or restrict the use of your personal information. Unless otherwise specified, this Policy applies when you visit or engage with our website (https://www.alooro.com/), our social media pages, and other related platforms (“Platforms”).

By accessing or using our Platforms, you consent to the terms outlined in this Policy, as well as our Terms of Service and any other applicable agreements governing your use of our services (collectively, the “Agreements”). If you disagree with any of these terms, please refrain from using our Platforms.

Information We Collect

1. Information You Provide Directly

We collect personal information that you voluntarily provide when you interact with our Platforms, including when you:

• Create an online account
• Subscribe to receive emails from us
• Contact us through our Platforms or social media
• Purchase our products or services

The types of information we collect may include:

• Name
• Email address
• Zip code
• Billing and shipping addresses
• Phone number
• Payment details
• Purchased products and transaction history
• Demographic details
• Any other information you choose to share

2. Information Collected Automatically

When you visit or use our Platforms, we may utilize cookies, pixels, web beacons, and other tracking technologies to gather information regarding your browsing and purchasing behaviors. This includes:

• Browser and device type
• Computer or mobile device specifications
• Access times and session durations
• Pages viewed and time spent on each page
• Clicked links
• IP address
• Technical details about your internet connection (e.g., operating system, internet service provider)
• Search terms used on our website
• Referral links directing you to our site
• Conversion tracking data

How We Use Your Information

We use the information collected for various purposes, including but not limited to:

• Analyzing website performance and user behavior
• Delivering the products and services you request
• Processing transactions and sending purchase confirmations/receipts
• Responding to inquiries, providing customer support, and addressing concerns
• Sending promotional messages, special offers, and relevant news updates
• Delivering technical notices, security alerts, and administrative messages
• Personalizing content and improving user experience on our Platforms
• Conducting profiling activities to better understand user preferences
• Serving customized advertisements based on user interactions with our Platforms

Who We Share Your Information With

1. Publicly Shared Information

Any information voluntarily shared in public areas of our Platforms (e.g., comments on blog posts or product reviews) may be accessible to others.

2. Company Employees & Contractors

We may share personal information internally with employees and contractors to facilitate service delivery and product fulfillment.

3. Third-Party Service Providers

We engage third-party vendors to collect, process, and manage personal data on our behalf. These services include:

• Data analytics
• Marketing and advertising
• Email and web hosting
• Customer service and support
• Payment processing
• User research and satisfaction surveys

Third-party providers only receive the necessary data required to perform their functions.

4. Online Advertising Partners

We partner with third-party advertising networks to display ads for our products and services across various websites and applications. These ads may be tailored based on information collected from your interactions with our Platforms and other online activities.

5. Analytics Services

We use third-party analytics tools (such as Google Analytics) to gather insights into user behavior, website performance, and engagement trends. These tools collect data related to:

• Referring websites
• Frequency of visits
• User interactions within our Platforms
• Purchase patterns and performance metrics

This information is used to enhance user experience and improve our services.

6. Legal Compliance & Law Enforcement

We may disclose personal data if required by law or in situations where we believe disclosure is necessary to:

• Comply with legal obligations, such as court orders or subpoenas
• Cooperate with law enforcement or government agencies
• Prevent fraud, financial loss, or physical harm
• Establish, exercise, or defend legal claims
• Investigate potential fraudulent or unlawful activities
• Fulfill other legal or regulatory requirements with your consent

7. Business Transfers

In the event of a merger, acquisition, sale of assets, or other business restructuring, we may transfer personal information to relevant third parties. We will require such parties to adhere to privacy protections consistent with this Policy.

1. Third-Party Websites
   Our Platforms may include links to third-party websites or services. Any information you provide to these external sites is subject to their respective privacy policies and security practices, not ours. We are not responsible for the content, policies, or practices of any third-party websites. We encourage you to review their privacy policies before sharing any personal information. Additionally, we use third-party analytics and advertising services, including Google Analytics, to track website performance and user interactions. These services may collect data regarding your activity on our Platforms and other websites.
   
   
2. Data Transfers
   To provide our products and services, we store and process your personal information in the United States. When data is shared with third-party service providers, it is handled in accordance with their policies and applicable regulatory laws. If you are located outside the United States, please note that by using our Platforms, you consent to the transfer of your information to the United States, where privacy laws may differ from those in your jurisdiction.
   
   
3. Data Retention
   We retain your personal information only for as long as necessary to fulfill our service commitments, comply with legal obligations, resolve disputes, and enforce our agreements.
   
   

• Account Information: We will retain your account data while your account remains active.
• Email Subscribers: Non-customer email subscribers who do not engage with our communications for more than 180 days may be removed from our mailing list.
• Request for Deletion: If you wish to have your personal data deleted, contact us (see “How to Contact Us” below). We will process your request unless we are legally required to retain certain information.

1. Policy on Minors
   Our Platforms are not intended for use by minors. If we become aware that we have collected personal data from a minor, we will take steps to delete it. Parents or guardians who believe that their child has provided personal information to us may request its removal by contacting us (see “How to Contact Us” below).
   
   
2. Children’s Online Privacy Protection Act (COPPA) Compliance
   This website, along with any associated products and services, is not designed for individuals under the age of 18.

• We do not knowingly collect personal information from anyone under 18 years of age.
• We prohibit individuals under 18 from using any interactive portions of our website, including submitting forms or leaving comments.
• If we discover that we have collected personal information from an individual under 18, we will delete the information promptly.

1. Notice to California Residents
   If you are a California resident, you have the right to request information regarding the personal data we share with third parties for their direct marketing purposes. To submit your request, please contact us (see “How to Contact Us” below) and include the phrase “California Shine the Light” along with your mailing address, state of residence, and email address.
   
   
2. Changes and Updates to This Policy
   We may update this Policy periodically. If any changes are made, we will revise the date at the top of this Policy, and in some cases, we may provide additional notice, such as sending an email notification. We encourage you to review this Policy whenever you interact with us to stay informed about how we collect, use, and protect your information.
   
   
3. Non-HIPAA Compliance Statement
   Alooro Physical Therapy, P.C. is not a HIPAA-covered entity and does not fall under HIPAA regulations. However, we comply with the California Consumer Privacy Act (CCPA) and other applicable data protection laws.
   
   
4. How to Contact Us
   If you have any questions about this Privacy Policy or the information we collect, please reach out to:
   
   

Dr. Christine Ballou, PT, DPT
Email: [email protected]